Families and individuals are mobile and less likely to stick to the normal three-meals-a-day eating routine. Because of that, snacks are replacing certain meals. For instance, snacks eaten while driving to work or on the train can count as breakfast.
Subsequently, people expect a lot from snacks in terms of sophistication and flavor. They want their snacks to taste good, and they raise the stakes more by wanting to maintain their health even more, while every snack food packager wants their packaging to affect the environment minimally.
Therefore, snack food manufacturers should create the right packaging design, which is convenient and can also protect their food products.
What Makes a Great Snack Packaging?
Good packaging should show the entire world what your company stands for. It needs to also make people remember all your business brands while helping potential consumers understand whether the products are suitable for them. Packaging usually communicates all these through shape, color, and other design elements.
Design Trends Improving the Snack Businesses
The snacking sector is enormous, encompassing everything from meal replacement bars and wellness products to traditional indulgences and treats, such as cookies and chips.
Most brands properly respond to this great demand by providing more snack choices and products than before.
Having said that, packaging designs for snacks play a vital role in making sure products stand out in the competitive market.
Similar to all good design pieces, packaging also tells a story. It basically communicates what products are, projects value propositions to customers, and who they are for. Some of the trends shaping the industry include:
- Atypical
- Minimalism
- Plastic-free
- Nude color palettes
Package Designs for Snacks
Eating habits all over the world are changing so as to suit a healthy lifestyle, and snack options have started following suit.
Rather than taking fattening chips full of too many preservatives, everyone globally is looking for foodstuffs with authenticity, purity, and recognizable ingredients.
Manufacturers consider a lot of factors, including simplicity, color, formats, and wording accuracy, to create the following packaging designs for their snacks:
1. Pouch Design to Contain Whisps Cheese Crisps
Whisps are 100% cheese, airy, and light crisps. This iconic and big logo uses customized hand-lettering in order to be whimsical, memorable, and approachable and subsequently draw attention from a distance.
This product is branded as a good and fun-for-you snack. Its white background normally echoes purity, whereas the bright colors convey fun.
2. Chomp Town Protein Cookies
Almost everyone loves cookies. Chomp Town’s packaging has made it even more difficult to resist the temptations of eating protein cookies.
Using a personable and honest approach with its brand will make the packaging design have a lively and fun appeal.
Combining this with a playful topography gives the packaging design a relaxed and lighter feeling.
Final Remarks!
Modern snack and baking consumers want a packaging design that keeps products tasty and fresh longer while offering single-serve and easy-to-eat portions for their lifestyle.
These demands from consumers are making packaging designers look for more flexible packaging options that can draw the attention of everyone.