What is an SEO consultant?
You often hear about SEO consultant, SEO consultant, SEO consultant, web SEO consultant, SEO expert… but are lost in front of all these concepts? We help you better understand this new universe which has developed at the speed of light.
SEO: what is it?
They say SEO is a must in the web world. But we don’t really know what it refers to or how it works. Don’t panic, the world of SEO will no longer be a secret for you!
SEO, translated from English Search Engine Optimization refers to this magical art of optimizing a website on search engines. The objective is to convince the algorithms of Google, Yahoo or Bing… to index the site in question in order to have a good positioning. Thus, the Internet user will be more likely to come across the web project.
However, working on the SEO of a site only targets its good positioning in the SERP. We are also mobilizing this new digital strategy to promote the notoriety and popularity of a site. As a result, search engines are no longer the only ones to promote traffic to your sites. You will also benefit from a boost from social networks as well as other external links that point to you.
An SEO expert: who is he?
As you will have deduced, an SEO consultant is a specialist who masters the rules of the art of natural referencing. In other words, he knows inside and out the mechanism of search engine algorithms. The consultant is therefore able to optimize the visibility of a site or a page on Google.
Therefore, an SEO manager is your ally in applying the business goals you have set for your site. It will allow you to generate traffic and boost the conversion rate of your prospects.
But in order to perform its role properly, a good SEO consultant will need to possess a number of skills, qualities and techniques relating to digital marketing. This is what we will see in the next part!
What are the missions of an SEO consultant?
Mission 1: SEO audit
A good SEO consultant should be able to do a full audit. The latter constitutes the first responsibility of web referencers to achieve good positioning of a page or a site on search engines.
What is an SEO audit?
Before you build a house, you will need to make sure that the ground is stable. With SEO, it’s exactly the same. The SEO consultant must do a thorough study of the nature of the terrain, that is to say of the site.
It should be noted that most SEO strategies are applied to already existing sites. Therefore, the SEO consultant is not starting from scratch. He will have to take into account what other SEOs or webmasters have done before him.
The SEO audit therefore consists of analyzing the website and identifying the techniques previously used in page optimization. After this analysis, the SEO manager will be able to put in place more relevant action plans, which correspond to the nature of the site and the foundations already in place.
Importance of SEO audit
Every website is different. Therefore, there are no ready-made SEO strategies that are suitable for every website. A plumber’s site in Toulouse will not adopt the same strategy as a clothing store in Paris. A good SEO consultant knows how to adapt his methods taking into account many parameters, namely:
The field of activity of the company.
The context of competition in the market.
The type of site.
The objectives we are trying to achieve.
The SEO foundations already in place on the site.
The SEO audit also makes it possible to identify any problems that prevent the site from appearing in the first rankings in the SERPs.
Conduct of the Audit
It is imperative that a good SEO consultant performs a thorough and comprehensive SEO analysis. This analysis revolves around 4 very specific axes:
# 1 the internal axis
This concerns all aspects of on-site or on-page SEO. The SEO consultant must ensure to:
The html architecture.
The meta tags.
The quality of the content.
The keywords to be referenced.
# 2 the external axis
The internet consultant aims to increase the popularity of the site from the backlinks. By performing the audit, the SEO can spot bad links from sites with bad reputations.
# 3 The technical axis
This covers 20% of SEO assignments. When a site loads like a turtle, or is not mobile friendly, Google can quickly downgrade it. Fortunately, the web SEO is there to overcome this problem.
# 4 The competitive axis
Finally, a good SEO consultant must be able to make a company’s site stand out among its competitors. It will therefore also have to carry out an analysis of the strategies used by its rivals